5 Online Reputation Threat Sources For Small Businesses

Your online reputation can make or break your business. Believe it or not, businesses lose roughly $35 billion every year due to a poor online reputation. While big brands can pay the big online reputation management cost charged by ORM agencies, small businesses are affected hugely by bad online reputation. So it’s really important to monitor threats before they do the damage.

Keeping the same in mind, let’s get to know the biggest sources of online reputation threats!

Negative reviews

It is estimated that 84 percent of people prefer to see online reviews before making a visit to the business website. Negative reviews can not only affect the business’s online reputation but also breaks sales. So, it is crucial to keep an eye on the negative reviews appearing on sites like Yelp and Google My Business.

Free blogging platforms  

Unhappy customers are 11 times more likely to leave a negative review and most disgruntled ones will choose to attack through free blogging platforms. Platforms like Medium and WordPress are globally used to write detailed defaming reviews. 


Competitors are also a threat to your business’s online reputation. Competitors can affect your business’s online reputation by posting bad reviews about your company on social media and review sites. So, neglecting what your competitors are thinking next can be a threat to your business online reputation. Learn about reputation management services India

Ex employees

Not all but few employees can become a threat to your business’s online reputation. Employees who are not happy with senior management and may crump their frustration online through negative reviews, social media, blogs, and even videos.

Note: Online reputation tools can only keep you up-to-date with your reputation status. To recover from reputation threats, you need to hire online reputation experts like Upreports. 


Trolls don’t need a personal reason to damage your business reputation. They defame businesses as well as individuals just for the fun of it. While there is no way to avoid a troll in advance, it is important to take the right recovery steps if a troll attack happens.   

Consult reputation experts for free 

Online reputation is precious for businesses and hence it needs to be protected by taking a proactive stance. If you are struggling with a reputation issue, email Upreports at hello@upreports.com to consult top reputation experts. 

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Written by Daniel clarke

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3 months ago

This is good info, online reputation improvement can also done through online b2b portals like indiamart, where you can describe your business, product/services in elaborated way

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