If you’re not already using video as a leading element of your real estate marketing strategy, now is the time to start.
High-definition videography is one of the most compelling prospect engagement tools you can broadcast on the web. Whether it’s property videos, neighborhood highlights, or conversation pieces, contemporary real estate agents need to be incorporating video in their marketing plans to stay cutting edge.
What Video Content Offers Agents
Underestimating the impact of videography is a big mistake for real estate agents. The sheer power of video content is made clear by data.
Here’s what the stats say about video marketing:
51% of marketing pros around the globe credit video as the most successful content to generate ROI.
The average website visitor spends 88% more time on web pages that include a video.
Listings that include video receive 403% more inquiries than those without.
70% of home buyers shopping online watch video tours.
Video content results in a 300% increase in traffic for nurturing prospective leads.
So, now are you ready to get started with video marketing? If so, it can be easier than you expect. Here are 5 ways to integrate video into your real estate marketing strategy:
1. Video Tours
Video tours have been all the buzz as real estate transactions migrate online to make it through the pandemic-related market closures and limits to in-person business. While COVID has made video tours more popular, they are a great strategy to use even during ‘regular’ times. Video tours propel listings to get 80% more views, making them an indispensable part of property marketing.
Agents can easily get started by walking through their listings with their phones recording the video. Post these as ‘live’ videos on Facebook and Instagram to get more eyes on your listings.
2. Drone Videos
Drone technology has completely revolutionized the potential for real estate marketing.
These bird’s eye view cameras capture dazzling, exciting, and dynamic visuals. MLS statistics show that listed homes that included aerial imagery sold 68% faster than those without. As everyone begins to incorporate video features, investing in an aerial camera can push you above competing agents.
3. Build Trust With a Recorded ‘About Me’
Liven up your landing pages with videos. Having videos on your website increases conversions upwards of 80%, making them a pivotal aspect of any strong website. While many real estate agents will post videos that are listing-centric, step outside of the box and use videos to strengthen your relationship with prospects.
Filming a short ‘about me’ video to post on your website will be far more effective and engaging than a paragraph and headshot. Those two elements should still be included, but the addition of a video will really allow prospects to get to know you better – which is at the core of driving conversions.
You can also publish this video on platforms like realtor.com, Zillow, and your social media profiles to engage your web community.
4. Create Monthly Market Updates
Put your data to work. Show your clients and prospects that you’re a data-driven, thought leader in the industry by creating market analysis videos. Share these on social media, your website, your email blasts to engage and educate your sphere.
5. Email Marketing
How effective are your emails? If you’re getting scrolled past in prospects’ inboxes, videos may just provide the boost you need to get noticed. In fact, mention of the word ‘video’ in the email’s subject line increases the open rates by 19%, while including a video in an email increases the click-through rate by 96%.
Film a video to introduce yourself and your services to new leads and send it to their email. While it can be quick and simple, this specialized welcome will help you stand out from a sea of agents.
If you’re looking for an easy way to integrate video into your email marketing plan, our partner BombBomb offers some great solutions.
BombBomb streamlines the embedding process and makes it painless to upload a clear and high-quality video into your emails. Plus, agents can actually track their video engagement with BombBomb’s data collection tool so you can see the results yourself. It’s a must for strong lead conversion.
Making real estate video work for you
In 2020, there’s no way to deny the power of video in real estate marketing. Agents who haven’t yet dipped their toes into videography can streamline the process with these 5 creative ideas. Use video to elevate your prospect engagement to an entirely new level.