If you have an online business, it’s fair to say that your ecommerce store is a lot riding. When you don’t rate your ecommerce website in search engines, your customer drawing chances are very slim – so you won’t be able to do as much as you want.
Custom websites will ensure that you can attach functionality that your customers need to have to use your services. Custom built sites are highly SEO friendly and well adapted for web marketing; therefore they will ascend upward in search engines well ahead of generic free sites.
How well does your SEO function is directly proportional to the nature of your website? Let’s get it all into depth.
Website Navigation and SEO
Most SEO metrics like interaction rate, bounce rate , average page time and average on-site time depend on your ecommerce website’s navigation structure. The importance of these metrics in improving your web business’ sales has always been emphasized by ecommerce experts.
We all know how much bounces and abandoned carts suffer from poorly built websites. Bounce levels mean there’s a user experience issue, and this could be due to poor content, bad design, or both. High bounce rate results in an average page-to-page bad hit and average on-site time. This causes a ripple which will push down your SEO rating.
So, to improve the user experience it is important for you to concentrate on the functionality of your website. Do not make the viewers feel as if they are going through a maze to buy something. Here are a few guidelines for improving the navigation of ecommerce websites:
- Replace jargons with familiar, easy to understand words. Customers don’t like confusing words.
- The main menu should be kept simple.
- Make your ecommerce website responsive.
- Include a search bar for easy search and less scrolling.
- URLs should be easy to understand, for the machine as well as for customers.
- The internal links of your website should have correct anchor text.
Images and Alt Text Management
Imagine an ecommerce website without images, doesn’t make sense, right? Images play a vital role in how your customers perceive your webstore. However, your work doesn’t end with uploading a high quality, web-optimized image. There’s more to catalog images than meets the eye. Here’s how you can get more out of your images on your ecommerce website:
- Keep your images light and high quality for quick loading.
- The title of the images should have relevant keyword(s).
- For better image indexing, create an alt text enriched with relevant keywords.
The Dreadful 404
Your customer clicks a link on your website, and gets a 404 Page Not Found in return. How do you think your customer will react to that? He will most likely close your website. Food for thought, is this really how you want things to end? Will you let a 404 break the chain of experience?
As a matter of fact, you can take this as an opportunity to promote other products that your ecommerce website offers. You can try the following ways to maintain great user experience on the dead end page :
- What you need to do is get creative with a broken link or a missing page. Take example of this Dr. Strange 404 Page, see how playfully the page keeps the user experience intact.
- Include a search bar so users can go back to a specific content.
- Include links to most frequently pages of your website so users can look for more shopping options
From the homepage to the landing page, everything that your audience sees is content. To put it across in an efficient and effective way, you need a Content Management System (CMS). CMS is also Timing an integral part of a good SEO strategy. Timing the information is everything. You need to give the right information at the right time. Providing it too soon may give you a bounce, doing it too late may drive the audience away. And then there’s the intelligent use of keywords that makes sense in a sentence.
When you give your audience a good reading experience, they like to spend more time on your webpage. This is what keeps the SEO algorithms happy. Let’s see how to keep your CMs visually appealing:
- Keep a bright and clean background to keep your audience focused on the content.
- White spaces are good, keep them white.
- Choose a neat and readable font, sans serif will be a good idea.
- Keep your sentences short, and your vice active.
- Use infographics, images and videos in case your blogs are going to be too long.
- Use headings, subheadings and bullet points to organize your content in a neat and readable layout.
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