Storytelling in the restaurant business is all about relationships. So much so, that some restaurants go to great lengths to ensure that every customer is a part of their vision and narrative.
Restaurant storytelling is also among the most efficient tools that help you achieve higher customer engagement. In this article, we’ll show you how to do that. Let’s dive right in, shall we?
1. Your staff — the storytellers
Waiters and bartenders are the best people to share the story behind your restaurant, its dishes, and the drinks on the menu. People care about stories.
Waiters will just tell customers about what’s on the menu unless they are instructed otherwise. Tell your waiters some great stories about some great dishes or drinks you offer, and you’ll see how orders will skyrocket. Why? Because people’s brains are really attracted to exciting stories.
2. Tie your stories to your branding
Create unique, memorable experiences that are in tune with your restaurant’s story and ambiance. This can be difficult to do, but it is important.
“The more unique your experience, the better your brand is. You want your customers to leave your restaurant with a lasting impression that will stay with them.” — Diana Adjadj, a writer and blogger at Studyker and Subjecto.
To enhance storytelling, you can always use certain memes, concepts, ideas, and even characters specific to your restaurant. Let’s say you run a bar that supports a particular football club. You can always use things like this club’s nemeses as a theme. Consider naming a cocktail “X-team’s tears,” and so forth.
3. Tell real stories about real people
A good farmer makes a good farm. Good people make a good restaurant — both its staff and clientele. Consider hanging pictures of your regulars. They, too, tell a story about the excellent time spent in your establishment.
In conclusion, it’s safe to say that restaurant storytelling is a great way to engage your customers. By following the tips above, you’ll be able to create a more loyal and passionate customer base. Good luck!