Digital Marketing never stays the same-practices evolve, and some, in fact, become irrelevant and obsolete. We’re seeing development in search algorithms and user-experience, being empowered by data analytics and artificial intelligence. The focus today is not your business, but your customers.
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Branding has been revamped over the past decade, we’ve moved from traditional methods to the digital world. So here are some paramount SEO trends all professionals should pay heed to, and tips on how to use them successfully. We predict these practices will be enhanced as mainstream as technology advances.
• Voice Search
Optimizing your site for voice search has many user benefits. It allows for quick and easy search. It’s also an extremely handy tool for visually impaired users. Recently blind users would have had to listen to an audio of a full page to find the information they are looking for.
• Optimizing for Google Quick answers box
Google Quick answers box appears above the first organic result within a search. Optimizing a site for this box will lead more exposure. More clicks will definitely improve SEO ranking with Google. This may create larger significance in the future years.
Geo-targeting is a process whereby you send specific adverts or articles to a user dependent on their geographical location. This shows your site sends thoroughly relevant information out. It might the biggest ranking factor this year.
Chatbots are automated AI-powered robots who are able to interact with your customers and answer their queries 24/7. We’re living in an internet age where digital patience is thin, chatbots are able to realistically converse with your potential customers immediately.
• User-generated content
The concept plays with the level of peer to peer trust. Customers value other customers opinions and reviews much higher than someone who would benefit from the site such as the founder. This adds credibility to the business.
• Video marketing and Story Telling
Brands are becoming creative and attractive with their posts. People don’t wish to read large paragraphs of text with outlining features and facts they want to be enthralled. It differs with a versatile way to interact with your audience.
Long story, short…
These are just some of the techniques in professional SEO service; we believe will grow to significantly affect your best SEO practice. It is an ever-evolving concept. The techniques used to gain a top spot change frequently. In order to stay on top, you need to be able to consistently adapt.
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