Alan Sugar defends ‘racist’ tweet comparing Senegal team to beach sellers

Sir Alan Sugar has sparked outrage after he posted an allegedly racist tweet about the Senegal World Cup football team this morning. Writing on Twitter, the host of BBC show The Apprentice wrote:

‘I recognise some of these guys from the beach in Marbella. Multi tasking resourceful chaps.’ Alongside his caption, he shared a picture of sunglasses and handbags on sale on what appears to be a beachfront to his 5.47million followers.

His tweet led to hundreds of people branding the 71-year-old entrepreneur ‘racist’. Yet despite this, Lord Sugar, who is the 95th richest person in the UK, defended his tweet and asked people what was wrong with it. In response to one person who called the post ‘terrible’, he replied: ‘Why?’


When another user asked him how long it would take for him to be told to apologise, Lord Sugar posted: ‘I can’t see what I have to apologise for. You are OTT. It’s a bloody joke.’ The tweet was removed shortly after, with Mr Sugar writing: ‘Just been reading the reaction to my funny tweet about the guy on the beach in Marbella.

‘Seems it has been interpreted in the wrong way as offensive by a few people. Frankly I cant see that I think it’s funny. But I will pull it down if you insist. He has since backed that up with a more sincere apology, writing: ‘I misjudged me earlier tweet. It was in no way intended to cause offence, and clearly my attempt at humour has backfired. I have deleted the tweet and am very sorry.’

A spokesperson for the BBC told Metro.co.uk: ‘Lord Sugar has acknowledged this was a seriously misjudged tweet, and he’s in no doubt about our view on this. It’s right he’s apologised unreservedly.’ Senegal got Africa’s first win of the World Cup with a 2-1 victory over Poland in Moscow yesterday, putting them joint top of Group H alongside Japan.

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