Apple unveiled its most expensive iPhone ever, alongside a new, higher-priced Watch with additional medical features, as it sought to continue revenue growth from its flagship products.
A trio of new smartphones revealed on Wednesday includes the $1,099 iPhone XS Max, its largest and most expensive smartphone yet, with a 6.5-inch display.An updated version of the 5.8-inch iPhone X — to be called the iPhone XS — will cost $999, the same price as its predecessor, despite some analysts predicting a price cut.
All the new phones are essentially updated iterations of the iPhone X, which was released last year and was the first Apple mobile to feature Face ID – a system which unlocks the device by scanning its owner’s face.
This innovative and very effective tech is featured in all the new models Apple announced at its event including the XR, meaning Face ID is now available to customers who can’t afford its premium models.
The new phones feature X-style screens that run from edge to edge, which is an effort to maximize the display without making the phone too awkward to hold.
The smaller new phone is about the size of the existing iPhone 8 Plus, but with more screen, whilst the Max features the biggest display Apple has ever made.
The smaller phone has a 5.8-inch screen, whilst Max has a 6.5-inch display. Both come with the new A12 Bionic chip, which features a mammoth 6.9 billion transistors and is the most powerful mobile chip Apple has ever made, meaning apps will open up 30% faster.
They will now come with a maximum of 512gb of storage – which means it can store more images, movies and music than any other iPhone.
Its camera has also been improved, with a 12-megapixel double lens camera with optical image stabilisation. The seven megapixel ‘true depth’ camera on the front has also been redesigned so it works more quickly, which should speed up the Face ID system.
The device features a new system called Smart HDR, which essentially takes a lot of different photos at the same time so they can be combined automatically. Smart HDR can, for instance, detect when a subject is moving and snap loads of images at once before combining them for the best possible result.
Photographers will also be able to blur the background using an effect called ‘bokeh’. For the first time, this can be added after a photograph has been shot using the iPhone’s software.
Currently, users have to select ‘Portrait Mode’ to use bokeh whilst snapping a picture – and they have no way of editing the effect afterwards.
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