Clear Communication Is Now A Leadership Imperative


Eyeful Presentations launches the Eyeful Insights Journal to ensure the C-Suite have access to the presentation imperatives that they need to understand and embrace to deliver clear communication in these most challenging of times.

Leicester, UK, May 15, 2018– Eyeful Presentations, a leading presentation design consultancy and the people behind the internationally acclaimed book ‘The Presentation Lab’, announce the launch of their annual Eyeful Insights Journal.

Presentations are a key tool in the C-Suite communication toolkit, yet widely misunderstood and too often seen as a process to be run by junior team members rather than embraced by business leaders.

Indeed, Harvard Business Review highlights effective and powerful communication as a key leadership skill. The logic is simple – when audiences are moved, they take your idea and share it with their peers. They not only understand your vision for your company but then follow and deliver upon that message. In short, great presentations are now a leadership imperative.

The aim of the Eyeful Insights journal is simple – to act as a source of inspiration for business leaders across the entire presentation gamut; from crafting a powerful story, identifying a key message, developing creative visuals, right through to how the story is delivered.

Eyeful’s CEO and founder, Simon Morton, said of the release of The Eyeful Insights Journal:

“There’s one recent rather disturbing trend that we’re witnessing across a range of organisations – leaders are not engaging with the presentation process as efficiently as they should. This poses a huge threat – not only do leaders set the ‘presentation culture’ within an organisation, but they are also under unprecedented pressure to deliver to increasingly diverse and demanding audiences.  It’s imperative that leaders take this challenge more seriously.

We hope that this annual sharing of knowledge, experience and insights will help drive the quality of leadership communication going forward.”

This post was created with our nice and easy submission form. Create your post!

Share this post

What do you think?

100 points
Upvote Downvote

Written by Eyeful Presentations

Eyeful Presentations has built an enviable reputation as a world leader in business presentations.

Through continued imagination and innovation we help customers across the globe get the very best from their presentations.

We do this by implementing our proven Presentation OptimisationTM methodology to ensure that every presentation has a clear, engaging story, a strong call to action and stunning design.

We have also pioneered Blended Presenting, enabling our customers to make the best use of available tools and technology to get their message across. And we provide training to make sure that their delivery is as professional as their presentation.

Our UK head office is the home of Eyeful Labs, an immersive presentation environment where our customers, creatives and consultants come together to look into the future of presentations.


Notify of

Mikel Arteta very close to becoming Arsenal manager with former teammate Santi Cazorla lined up for backroom role

This Young boy’s friendship with elderly neighbor will make your