Well-wishers have raised more than £250,000 for victims of the Grenfell Tower inferno just hours after flames ripped through the building.
The Evening Standard reports that, more than 10,000 people have donated to four verified fundraising pages set up to help hundreds of families affected by the devastating fire that gutted the 24-storey social housing block on Wednesday morning.
In the aftermath of the tragedy, Londoners also rallied on Twitter to offer beds, telephones and shelter for those left stranded, using the hashtag #GrenfellTower.
One JustGiving page, launched as the horrific scale of the blaze was still emerging, had raised more than £120,000 by Wednesday afternoon.
Another had racked up more than £99,000 in donations after setting an initial target of £10,000.
Founder Haley Yearwood wrote: “In this tight-knit community, many families have lost everything they own, whilst others have lost their lives. Others no doubt will have lost family members, friends and colleagues.
“The money raised will be for those residents of Grenfell Tower affected and will hopefully, even in some small way, help them with whatever they may need in the aftermath.”
JustGiving said it was “working with page owners to make sure all the money raised gets to those in need”.
The Metropolitan Police has established a casualty bureau for people to call on 0800 0961 233 if they are concerned about a friend or relative.