What is On-page SEO?
On-page SEO includes the optimization of a particular webpage and website structure. It means it refers to the elements that affect anything that is on the webpage. It helps to boost the visibility of your website in the search results.
Why is it important to do On-page SEO?
On-page SEO is an elemental portion of the Internet Marketing campaign. Proper on-page SEO techniques drive more traffic to your website and optimize your website to be found by the search engines. Up-to-date on-page SEO brings a significant boost in your ranking.
On-page SEO drives the targeted audience to your website.
It helps to boost your search engine ranking.
It is necessary for your brand awareness and for the growth of your business.
It is helpful to receive more organic traffic to your website.
That’s why it is important to optimize on-page SEO for higher Google rankings. Go through the Austin SEO services to know the important on-page SEO factors for higher Google rankings. Let’s have a look at the on-page SEO checklist.
First of all, make sure that your website design is SEO-friendly it helps search engines to crawl and index all the pages of your website. Keep your website as simple as possible that users will navigate easily through internal linking.
Links are an important element that increases the organic traffic to your website. Build the quality links from the authoritative and relevant website the better your website will perform in search results when users are searching for relevant content. Quality link drives referral traffic and helps to build customer relationship.
Google announced website speed is an important factor that affects your ranking on the search engine result page. Faster webpages are efficient, and it increases conversion rate and user experience also. If your page needs more than three seconds to load, then the visitors will leave your site that increases the bounce rate, and ultimately it affects your ranking on the SERP.
Nowadays, more and more people use smartphones and other portable devices. Ensure that your website will work the same on multiple devices such as desktop, tablets, smartphones, etc. A responsive website allows the user to navigate through your site easily and comfortably that serves an excellent user experience and also affect your ranking as Google declared the mobile-friendly website to be indexed first.
Get the SSL certificate for your website is the best option ever, as Google announced HTTPS as an essential ranking signal. A secure website increases the trustworthiness of your website, which ultimately leads to lower bounce rates and increases sales. It also improves the credibility of your website and boosts the CTR, and at last, it all leads to more organic traffic means higher ranking on the SERP.
Well researched keywords
Accurately do the keyword research means to find out the rich set of keywords that your audience uses when they are searching for relevant information. Never do keyword stuffing as it negatively affects your ranking, and it may penalize your website. Use the long-tail keywords that work well in the search results. It is best practice to use your keyword in the meta title and meta description, and you can also place it in your content so the audience will be easily found your content when they are looking for relevant information.
Unique & Relevant Content
Why visitors visit your website? Because your site has something to offer them. Keep posting fresh and relevant content on your website or on the other platforms that directly linked to your site. Concentrate on the quality of your content instead of the quantity. Serve your targeted audience enough information encourage to turn them into potential customers. Make sure your website serves updated and unique information when users search for the relevant details.
Key Points to Remember
Include header tags in your content for the higher user readability.
Make sure to write meta title that refers to the content of that page, and it should be upto 70 characters.
Use meta description that makes the viewer click on that and go through the whole information that encourages them to be a potential customer, and it should be up to 160 characters.
Optimize the images that your website contains without compromising with the quality of them for the faster loading website.
Frame the user-friendly URLs instead of the suggestive URLs for your website.
There are plenty of On-page SEO factors that affect your ranking in the search engine result page(SERP). Check with the Austin SEO services to look for the best services for your business.