Experience-Driven Commerce- Realizing the Power to Fuel Growth on Magento E-store

An experience-driven commerce can be easily understood as maximizing your Magento eStore’s conversions while focusing on your customers more instead of your own products and marketing.

If you succeed in delivering a great customer experience within areal-time and multi channel shopping environment, you are ensuring maximum of sales.

In this writing, I have come up with two crucial aspects that you can bring into practice to dedicate your online business to customers.

Front-end of your eCommerce store is the foremost and always a crucial touch point for your consumers. It helps you to leave a considerable mark on them if designed and developed carefully with a more focus on consumers rather than on enterprise.

While adopting for an experience-driven commerce in your Magento store, it is essential that you follow a Commerce-led approach and deliver a primary front-end experience with a solid content management system.

The front-end of your web store is a blend of different elements like CMS, design, CTAs etc. Talking about CMS, it helps you to deliver content fragments incorporated into the existing store’s templates to the consumers. And, your whole eCommerce system is responsible for supporting this process.

However, there is a demand to exceed the limits of this built-in CMS functionalities to most of the eCommerce systems in order to deliver more relevant and mature content varying on the business’s needs.

And, consumer focused organization should always try to separate the eCommerce system and the CMS in order to create differentiated customer experiences. It shall further, help retailers to deliver more helpful content that drives more brand engagement from individual web pages to wholesome.

A more advanced CMS functionality shall include: managing the need of content requirement (amount), Rich media assets’ integration(dynamic image & text, images & videos etc.), personalizing content as per consumers’ behavior, quick publication of content etc.

Challenges Involved

In general, a CMS enables individual content delivery, entire web pages or its assets peculiarly for content-heavy pages or marketing.

When you decide to split the key elements of user experience between your eCommerce system and the CMS, then there is a definite impact of technology.

The custom web development efforts by expert Magento developers would be required for many advanced use cases like blending of website content with a real-time pricing, user unified search, campaign scheduling, and developing personalized banners etc. to ensure a deep integration of CMS preview in your eCommerce system. It shall help you to unite UIs (User Interfaces)authorization across systems.

The headless commerce integration in your Magento store is a perfect way out when splitting up your back-end process from customers’ experiences.

It helps you to decouple the back-end and front-end of your Magento store and they start communicating via a set of web services APIs (REST-based)instead of rendering pages or parts of pages to each other.

This way, it minifies the dependence of two on each other while keeping customers’ experience safe from technological aspects. In such setup, the end-user experience is created using JavaScript-based MVC frameworks (Angular.js).

Now that any modifications to the front-end don’t affect Magento’s back-end system &vice-versa, the testing range is restrained to that individual component of your website architecture. The default Magento template flow loading in the web browsers can be interpreted as follows:

Data fetching from databaseRendering HTML template in browser plus fetched dataAttaching CSS to HTMLJquery or JS loading for additional elements

All these additional steps like hitting the CMS first and then thee Commerce system etc. can be optionally removed in a headless approach.

Challenges Involved

In a headless commerce, the front-end would be developed via client-side templating or frameworks such as Angular, Handlebar, or React JS etc. that may involve higher development costs as compared to the traditional approach.

This is the reason that not many eCommerce players have not adopted it yet. However, it is a such an approach that can help your eCommerce system to boost conversions while offering you fast-loading websites with an enhanced customer experience.

In Conclusion…

An experience-driven commerce can be proved as a boon to your online business if practiced fairly. Apart from the above-mentioned enhancements, there are many more aspects varying on your product line and target niche.

So, you can think of consulting experts to get more tailored web design and development approaches.

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Written by Anuj Sharma

I am an e Commerce developer and currently working for a leading web design & development company 'The Brihaspati Infotech'. Here, we are a bunch of technical people who constantly strive to develop new web apps. I always look for challenging projects in terms of creating and optimizing web properties for both startups and growing enterprises.

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