Studies have found that creating an interactive website is essential for building customer trust and promoting brand loyalty. In today’s highly competitive world, websites need to have interactive features to stand out from the competitors and enhance user experience. These features will not only attract the customers but also keep them engaged.
Every website needs to have interactive features to increase organic traffic, improve the conversion rate, build a long-term relationship with customers, and increase overall sales. If wondering how to make interactive websites, then here is a list of features you should incorporate in your website for helping your online business create a mark.
1. User-Generated Content
One of the tried and tested ways to make your website distinguished from others is by posting user-generated content. This simple trick can help you create an interactive website that promotes user engagement.
Allow users to post or share their opinions, images, and videos on the website to let them engage with other users and share their honest opinions about the products and services. If you have a blog, then let site visitors post their comments.
Other types of sites can create a forum where users share their queries or opinions. Build a forum on your website to facilitate users to share their content and make your website stand out from the rest.
2. Social Media
The one thing that all highly interactive websites have in common is that they use social media marketing. There is no denying the fact that social media platforms like Twitter, Facebook, and Instagram have transformed the world of the internet.
Let users share your website’s content through social media channels. This is a surefire way to boost interactivity on websites and increase web traffic. Incorporate features on your website that facilitate social media sharing and lets users share the content with their followers online.
This also helps websites build trust with the users. Moreover, customers sharing your website’s content on their social media accounts is a cost-effective way to promote your brand’s name and reach out to more and more customers.
3. Feedback and Ratings
Given the fact that most companies have gone online with their business, it has become critical for businesses to be aware of their customer’s opinions. Website features that enable customers to share their feedback and rate the products and services enhance user interactivity on websites.
It’s an excellent way to gain customer insight. Additionally, by asking customers to share their feedback, you’re also building an active relationship with them and letting them know that their opinions matter.
Lastly, with the help of the feedback received, you can also recognize the problem areas and work on the weaknesses of the website. Ask your users to share their feedback or rate your businesses’ website, products, and services to identify the areas that require changes.
4. Chat Widgets
Chat widgets are the most commonly used features by highly interactive websites. Live chat programs are part of customer support programs that can ensure proper interaction between the website and customers.
It is also a proven method to lower down the website abandonment rate that most websites struggle with. Through chat widgets, you can solve customer problems and answer their queries in real-time.
This improves the overall user experience and offers ultimate interactivity with the customers. Build a website that features chat widgets to offer a more personalized experience to the customers.
Newsletters have been found to boost engagement. A majority of interactive websites boast this particular feature. Newsletters do not just promote customer interaction but also attract potential customers to the website.
By sending newsletters to the customers via email, you can build a relationship and promote brand loyalty. It is one of the most effective marketing tools that a majority of online businesses use to make their website more interactive and engaging.
Send out newsletters to your customers to keep them updated about special offers and deals. This will help your website gain a competitive edge and establish a strong relationship with the customers.
The aforementioned features can make your website more interactive and promote brand awareness and loyalty among customers. In addition to these features, you can add other interactive features such as voting, search, and slideshows.
These features can engage customers and prevent them from abandoning the website without buying a product or service. Another proven method to enhance interactivity is offering rewards and freebies to the users.
Most customers get attracted to the websites that offer rewards to their users. You can start a loyalty program that lets users gain benefits for referring the website to other users. Alternatively, you can incentives to regular customers to help enhance brand loyalty. Use these interactive features on your website to give an edge.
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